High Pressure Processing (HPP) is a non-thermal application technique by which products, already sealed in their final package, are introduced into a vessel and subjected to a high level of isostatic pressure (300–600MPa/43,500-87,000psi) transmitted by water.
Pressures above 400 MPa / 58,000 psi at cold (+ 4ºC to 10ºC) or ambient temperature inactivate the vegetative flora (bacteria, virus, yeasts, molds and parasites) present in food, extending the products shelf life importantly and guaranteeing food safety.
High Pressure Processing respects the sensorial and nutritional properties of food, because of the absence of heat treatment, and maintains its original freshness throughout the shelf-life.
WHAT’S THE DIFFERENCE BETWEEN COLD-PRESSED JUICE AND THE JUICE I MAKE AT HOME?
AnswerDROUGHT juice is always cold-pressed. Our hydraulic cold-press method of juice extraction provides a minimum mixing of air with the juices, which results in very slow oxidation or decomposition. The tremendous pressure exerted by our juice press gently and completely extracts the natural fruit sugars, vitamins, trace minerals, enzymes, and other vital elements. Cold-pressing juice is a method of juicing that enables juice to be bottled (without preservatives) and still maintain a 5-day shelf life. Household juicers, typically ‘rotary’ or ‘centrifugal,’ are significantly faster processing method, but overall less efficient.
WHY DOES DROUGHT JUICE ONLY HAVE SUCH A SHORT SHELF LIFE? CAN I DRINK MY JUICE PAST THE ‘CONSUME BY’ DATE?
AnswerDROUGHT juice contains no preservatives and is unpasteurized, and therefore is highly perishable. We employ a cold-pressed juicing process that maximizes the shelf life, but cannot advise consumption of our juice beyond this point. Each juice is labeled with a ‘consume by’ date — It is safe to consume the juice within the ‘consume by’ date, but not beyond.
WHAT IS PASTEURIZATION AND WHY ISN’T DROUGHT JUICE PASTEURIZED?
AnswerPasteurized juice is heated to a high temperature for a short time before it is sold. About 98% of all juices sold in the United States are pasteurized, namely because it prolongs the shelf life of juice and is the more cost-effective than not pasteurizing. Unfortunately, pasteurization destroys the vital living components of the fruit and vegetables, rendering most ‘juice’ nutritionally deficient and pointless. DROUGHT promotes the consumption of living, high-frequency fruit and vegetable juice, and therefore we mindfully press, bottle and sell a truly raw and unpasteurized product – unheated and untreated. DROUGHT juice is not meant to treat, prevent, diagnose or cure. Our juices are raw and have not been pasteurized and, therefore, may contain harmful bacteria that can cause serious illness in children, the elderly, and persons with weakened immune systems.
DO I HAVE TO REFRIGERATE MY JUICE?
AnswerAbsolutely. DROUGHT raw juice is highly perishable, and must be kept refrigerated at all times when not being consumed.
WHY IS MY JUICE SEPARATED? IS IT SPOILED?
AnswerThe appearance of DROUGHT juice is all natural; we do not filter, preserve or add any fillers. Separation is natural and, as long as juice is within the ‘consume by’ date and refrigerated properly, a two-tone juice does not indicate spoilage. Always refrigerate your juice, shake before consuming, and enjoy on or before the ‘consume by’ date.
IS YOUR JUICE 100% ORGANIC?
AnswerYes. Organic produce is the cornerstone of our business. Conventionally grown and genetically modified produce is toxic. DROUGHT juice is made from 100% organic fruits and vegetables, 100% of the time.
WHY DON'T YOU ALLOW CUSTOMERS TO RETURN/RECYCLE BOTTLES FOR CREDIT?
AnswerBeing a raw beverage manufacturer, sanitation is of primary importance in our process. DROUGHT does not bring used bottles back into a sterile production environment or currently have the commercial sanitation capabilities to guarantee proper sterilization of returned bottles. We suggest DROUGHT consumers recycle or reuse their glass bottles.
CAN I CANCEL MY ORDER AFTER I ORDER IT?
AnswerAll pre-orders are required to be placed at least 48 hours in advance, because our juices require 2 days for production (one day for produce prep, and the day prior to delivery, for fresh pressing). Therefore, if you decide to cancel your order before it goes to production (before 48 hours prior to pick up), we will cancel it without charge. If your cancellation is made within 48 hours, after we have begun production, you will be charged in full.
WHY ARE THE MARKET JUICES IN PLASTIC BOTTLES?
AnswerDuring the HPP process, the bottles are submerged in water and placed under tons of pressure. The pressure not only destroys any harmful bacteria or microbes but would also destroy our glass bottles. Our Raw Juice and Market Juices are inspected, cleaned, and juiced and bottled in the same facility. FDA requirements prohibit untreated juice (our glass-bottled juice) from being sold wholesale, so when you see DROUGHT at the supermarket, it will be in plastic.